Introducing the Catalog Maturity Curve.

A fast, practical way for funds investing in music rights to benchmark their operational maturity - and get a clear plan to increase visibility, reduce risk and scale.

Standard Innovation - Catalog Maturity Curve
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Standard Innovation - Catalog Maturity Curve Zoom

So, where are most catalog investors?

Most catalogs sit between Manual and Operational on the maturity curve.

Processes are thorough but fragmented — spreadsheets, disconnected systems, and critical knowledge held by individuals. Things work, but visibility is limited, insight is reactive, and confidence doesn't scale with volume or complexity.

Why this matters now

As more institutional capital flows in to music rights, operational maturity increasingly underpins appetite for risk, valuation, and exits.

Funds that build it as a continuous capability create a compounding operating advantage.

From assessment to strategic focus.

We use a simple assessment to place your platform on the Catalog Maturity Curve, identify the biggest constraints, and turn that into a practical plan.

1 Benchmark against leading funds See where you are on the Catalog Maturity Curve and where friction, risk, and missed value sit today.
2 Step through the value chain In a focused workshop, we walk through each step of your value chain, from identifying and qualifying deals, collecting cash, to reporting on performance.
3 Move from pain to a plan You'll come away with a clear understanding of your key pain points and how they impact your goals. From there, we'll build a plan to move forward.
Request your assessment.

Complete the assessment and we'll follow up to organize a complimentary two-hour workshop.

Get your assessment

The industry benchmark.

Moving up the curve takes you from fragmented, manual operations to a scalable, data-driven platform. Reporting becomes clearer, underwriting more defensible, and diligence faster.

It isn't about getting to the top. It's about knowing where you are and moving forward in line with your strategy.

Standard Innovation - Catalog Maturity Curve

What we assess.

We assess the areas that determine performance as you scale, from evaluating and acquiring catalogs and processing statements to reporting and exit preparation.

  • Data & infrastructure

    How accessible, reliable, and auditable your data is.

  • Legal

    How clearly rights, obligations, and key dates are understood and managed.

  • Financial

    How consistently performance is measured, underwritten, and reported.

  • Operational

    How effectively assets are administered and optimized once acquired.

See the thinking in action.

In this conversation, Standard Innovation CEO Tom Mullen walks through the Catalog Maturity Curve and how it's applied in practice.

Request your catalog maturity assessment.

Start with a clear view of where you are today and get a plan to deploy more capital, manage a larger portfolio, differentiate from the market and raise your next fund at a lower cost of capital.

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