What actually makes a music catalog valuable? w/ Matt Herzfeld
07 Apr, 2026
Watch now on YouTube, Apple, or Spotify.
Brokers sit in the middle of every deal, seeing both sides of the market in real time.
In this episode, Matt Herzfeld shares what he sees from hundreds of transactions each year — working directly between buyers and sellers to price, structure, and close deals. Through Seasons Music Group, he has facilitated over $200 million of catalog deals for some of the most successful artists, songwriters, and producers of all time.
From that vantage point, he explains where the real activity sits today — including how much of the market is made up of smaller, under-the-radar deals, and why that matters for investors.
We also explore how buyers think about different types of income, why sync is often discounted, and how unpredictable earnings can lead to deals being retraded.
Along the way, Matt breaks down the risk and opportunity in newer catalogs, how different assets behave over time, and why operational capability is becoming a key differentiator in this space.
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► Episode Links
Seasons Music Group: https://seasonsmusicgroup.com
► Credits
Guests: Matt Herzfeld, Seasons Music Group
Hosts: Tom Mullen, Emma Griffiths, Sam Morey
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records