The golden age of music catalogs is being rewritten, and the smartest investors are treating it like a data problem, not a creative one.

Music Moneyball cuts through the noise to explore how technology, analytics, and operational rigor are reshaping the business of music ownership.

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The Duetti engine powering music investment at scale w/ Lior Tibon

08 Sep, 2026

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Raising capital and putting it to work are two different challenges. What does it take to build a music investment business that can consistently execute at scale?

In this episode, we’re joined by Lior Tibon, CEO and co-founder of Duetti, to explore the engine behind its music investments, from its capital structure and technology to the people and processes supporting more than 80 deals a month.

Lior explains why Duetti was built as a company rather than a fund, and how that decision allowed it to invest in data infrastructure, engineering and operations from day one.

We discuss how its underwriting models and portfolio approach give it the confidence to acquire catalogs as young as six months, and why making sense of the data still depends on deep industry knowledge and relationships with artists and their teams.

The conversation also gets into the practical choices that make the model work: keeping agreements simple, building local expertise and earning repeat business from creators. Together, these offer a look at what it takes to turn a music investment strategy into an operation that can deliver it.

Brought to you by Standard Innovation.

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► About Standard Innovation
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.

► Episode Links
Duetti: https://www.duetti.co
Standard Innovation: https://standard-innovation.com

► Credits
Guest: Lior Tibon, CEO and Co-Founder of Duetti
Hosts: Tom Mullen and Emma Griffiths, Standard Innovation
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

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