How to build a data-driven sync operation w/ Tim Hayes
22 Sep, 2026
Sync income can be unpredictable, but there is plenty music rights investors and operators can do to improve their odds.
In this Music Fastball episode, Tim Hayes draws on over 13 years in sync, including at Recognition Music Group, formerly Hipgnosis, to explain how better data and processes can help funds get more from their catalogs.
Tim starts with diligence: what to look for when assessing a catalog’s sync potential, what income you can reasonably forecast, and whether the upside you’re planning for is actually achievable.
We then move into day-to-day operations: tracking sync requests through to payment, using data to prioritise catalogs and inform pricing, and working more closely with administrators and their local teams to develop sync opportunities.
We finish with practical advice on where to start and how to build on the sync data you already have.
Brought to you by Standard Innovation.
► Stay up to date
Newsletter: https://standard-innovation.com/subscribe/music-moneyball
LinkedIn: https://www.linkedin.com/company/standard-innovation-ltd
► About Standard Innovation
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.
► Episode Links
Turn Music: https://www.turnmusic.co
► Credits
Guest: Tim Hayes, Turn Music
Host: Emma Griffiths, Standard Innovation
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records