Catalog value chain E01: Building your data strategy
10 Sep, 2026
From evaluating a data room to reporting on catalog performance, each stage of the music rights investment journey requires its own data and processes.
Our new Music Fastball series introduces the Catalog Value Chain to map that journey and explore where better data and technology can make a difference.
Each episode will tackle a specific operational challenge, explaining how to approach it and choose the right tools. We’ll cover everything from processing royalty statements and untangling messy data rooms to using chat interfaces like Claude for insights.
In this first episode, our CEO Tom Mullen introduces the stages and why it’s worth investing in the processes behind them, before getting into our first topic: setting a data strategy that fits your business.
He explains how to:
- Choose a focused first use case that delivers value early.
- Work out what data and technology you need to support it.
- Build foundations you can reuse, so each new use case takes less effort.
We’ve also created an accompanying Data Strategy Workbook for anyone working in catalog operations. Download it here.
Brought to you by Standard Innovation.
► Stay up to date
Newsletter: https://standard-innovation.com/subscribe/music-moneyball
LinkedIn: https://www.linkedin.com/company/standard-innovation-ltd
► About Standard Innovation
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.
► Credits
Host: Tom Mullen, CEO, Standard Innovation
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records