The golden age of music catalogs is being rewritten, and the smartest investors are treating it like a data problem, not a creative one.

Music Moneyball cuts through the noise to explore how technology, analytics, and operational rigor are reshaping the business of music ownership.

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Breaking down the decay curve (live) w/ Alex Bowler & Sachin Saggar

27 May, 2026

Decay curves have become one of the dominant frameworks used to value music catalogs, but how reliable are they really?

Earlier this year, we brought together the UK music rights investment community in London for the first ever live recording of Music Moneyball.

Standard Innovation CEO Tom Mullen sat down with Alex Bowler of Y Royalties and Sachin Saggar of RedBrick Advisors to unpack how valuations actually work in practice, from forecasting royalty earnings and modelling decay, to understanding how touring, viral moments and artist activity can materially change a catalog’s value.

The discussion explores how decay curves are actually built, where they break down, whether there might be a better way to forecast future catalog earnings, and what we can learn from more mature asset classes like infrastructure and renewables.

Brought to you by Standard Innovation.

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► About Standard Innovation
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.

► Credits
Guests: Alex Bowler (Y Royalties) & Sachin Saggar (RedBrick Advisors)
Host: Tom Mullen (Standard Innovation)
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records

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